Peter Wordsworth highlights the challenge of adapting to the Financial Conduct Authority’s (FCA) expectations for more data-driven, granular evidence of good consumer outcomes.

While there’s no doubt about the integrity and intentions of those aiming to deliver these outcomes, the real test lies in their ability to objectively demonstrate their effectiveness through data.

This necessitates not only showing current practices but also how these practices are used to enhance future consumer outcomes, emphasizing the need for tangible, data-supported evidence of decision-making and improvement efforts.