Insights ¦ Cost of living: wave six

Published by: Ofwat
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Key Take Aways

Despite a slight decline, over half of water bill payers still struggle to pay household bills frequently, highlighting ongoing affordability pressures.

Awareness of financial support options for water bills is increasing, now at 34%, with support receipt stabilising at 9%, second only to electricity among utility sectors.

Concerns about water bills remain stable at 27%, with the worry about monthly increases also persisting, especially among those struggling financially.

The proportion of customers expecting to struggle with utility payments over the next year has decreased slightly but remains significant at 38%.

Trust in water companies to deliver value for money has declined, particularly among younger customers, with trust in delivering services like fixing leaks and investing in infrastructure weakening.

Customers prioritise good quality drinking water and responsible wastewater management when choosing...

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