Insights ¦ Domestic consumer views on energy pricing

Published by: Ofgem
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### Key Take Aways 1. The majority of domestic consumers perceive standing charges as ‘unfair,’ driven by a lack of control and perceptions of high costs. 2. Less than a quarter of consumers regard unit rates as unfair, indicating a nuanced view of energy pricing components. 3. Consumer preferences for cost structures are highly divided, with some favouring removal or reduction of standing charges, others supporting current models. 4. Consumer understanding of the trade-offs in cost structures impacts their acceptance, with more information correlating to reduced opposition. 5. Affordability remains the paramount concern, especially for vulnerable and low-income groups, with a strong call for governmental support. 6. Consumer perceptions of fairness vary: some favour proportional, income-based approaches, while others prefer fixed, equal charges, reflecting subjective views on fairness. 7. Simplicity and...