Published by: Money Advice Trust
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Key Take Aways
The charity has successfully expanded its capacity, delivering over 271,900 advice interactions across National Debtline and Business Debtline in 2024, representing a 36% increase compared to 2023.
The introduction of My Money Steps, a new digital advice platform, has enhanced online engagement, with over 7,000 users in its first six months and significant positive wellbeing impacts reported.
The charity reports high client satisfaction, with Net Promoter Scores of +50 for National Debtline and +64 for Business Debtline, indicating strong advocacy.
A major focus on vulnerable customer support is reflected in extensive training initiatives, with over 30,290 training places delivered to staff in 50 creditor organisations, and recognition through sector awards.
The organisation is taking a preventive approach through initiatives like Building Up Business, developed in partnership with Aviva, aimed a...
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