Insights ¦ Plain Numbers in Practice

Published by: plainnumbers.org.uk
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Key Take Aways

The Plain Numbers Approach has demonstrated a doubling of customer understanding across five independent randomised controlled trials since initial trials in July 2021.

More than thirty market-leading organisations are now supporting the incorporation of the Plain Numbers Approach into their customer communications.

The approach is built on behavioural science, psychological insights, and adult numeracy support, aiming to enhance communication clarity.

The partnership model involves a minimum of three years, providing ongoing support, training, and certification to embed better numerical communication practices.

Practitioners are central to driving organisational change, with a focus on creating transferable skills that can be applied to all customer-facing materials.

The approach shows that minor adjustments, such as simplifying language or reducing numerical clutter, can significantly improve ...

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