Podcast ¦ CX Files: Barry Winkless – Future of Work Institute – Creating Attractive Destinations For Talent

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This podcast episode is a preview of Barry Winkler’s talk at the CXO Conference in Atlanta, where he will be discussing the concept of designing destinations for talent. Winkler emphasizes the importance of adopting a destination mindset and creating organizations that people want to stay in. He draws inspiration from various industries, such as tourism, theme park design, and scriptwriting, to offer unique perspectives on attracting and retaining talent in the CX industry. Winkler also highlights the need for next-level storytelling in organizations, shifting from informative storytelling to narrative storytelling that engages and connects with individuals on a deeper level.

1. Creating a destination mindset: Organizations should think of themselves as destinations that attract and retain talent.

2. Knowledge from unexpected places: Drawing from different industries can provide fresh ideas and solutions for talent challenges in the CX space.

3. Challenges in attracting CX talent: The CX industry requires a mix of vertical and horizontal skills, making it challenging to find and retain the right talent.

4. Retaining talent: Many employees leave organizations due to poor leadership, culture, or bureaucratic nature.

5. Perception gap: Organizations may have a different perception of their attraction and retention capabilities compared to the realities of the organization.

6. Next-level storytelling: Moving from informative storytelling to narrative storytelling that engages individuals on a deeper emotional level.

7. The concept of the show bible: A document that conveys the soul, tone, and philosophy of an organization or TV series.

8. Tapping into the storytelling opportunity: Organizations can harness the power of storytelling to attract and connect with talent.

9. Impact of storytelling: Poor storytelling can have a negative impact on a potential employee’s perception of an organization even before they submit their CV.

10. The power of feelings: Creating a feeling of connection and engagement is crucial in attracting and retaining talent.

11. The size of the storytelling opportunity: Proper storytelling can influence individuals in their decision-making process, beyond just attracting talent.

12. Shifting perceptions: Moving away from bullet point lists of attributes and focusing on immersive storytelling experiences.

– 30% of people leave organizations due to poor leadership.

– 40% of people leave organizations due to a poorly designed culture. – 15 sources are reviewed by potential employees before they submit their CV.

1. Organizations need to adopt a destination mindset to attract and retain talent.

2. Drawing inspiration from different industries can provide fresh ideas for talent challenges in the CX space.

3. Proper storytelling can create emotional connections and engagement with potential talent.

4. Shifting from informative storytelling to narrative storytelling can have a significant impact on attracting and retaining talent.

5. The storytelling opportunity is substantial and often underutilized in organizations.

6. Creating a feeling of connection and engagement is crucial in attracting and retaining talent.

7. Poor storytelling can negatively impact potential employees’ perceptions of an organization.

8. Shifting from bullet point lists of attributes to immersive storytelling can bring about a unique storytelling experience.

9. Organizations need to recognize the perception gap between their perception and the realities of their organization to attract and retain talent effectively.

10. The show bible concept can serve as a valuable tool for organizations to convey their soul, tone, and philosophy.

11. Storytelling has the power to influence individuals’ decision-making process before they even submit their CV.

12. Immersive storytelling experiences can shift perceptions and attract talent beyond just listing attributes.