Podcast ¦ RO-AR.com: Guiding across a Galaxy of Support Services

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Key Take Aways

  1. The National Support Network curates the UK’s largest vetted directory of support services, continually adapting to changes in the support landscape.

  2. Trends indicate that financial issues and health concerns are increasingly prevalent among individuals seeking support.

  3. The closure of established helplines impacts the support landscape, emphasizing the need for continuous adaptation and monitoring of resources.

  4. Corporates are increasingly partnering with charities to provide specialized support services, including safe havens for vulnerable individuals.

  5. COVID-19 accelerated the shift of support services online, creating a need for accessible, immediate help for those in crisis.

  6. The directory’s design allows users to search for help based on their specific problems rather than the support they might need, making it user-friendly.

  7. Individuals often experience interconnected issues; thus, a one-size-fits-all solution is ineffective, and support needs to be individualized.

  8. Privacy and ease of access are pivotal, as the service does not require logins or tracking cookies.

  9. Empathy in customer service has been identified as a significant driver of customer satisfaction and needs to be prioritized.

  10. The service aims to improve connections between those in need and relevant support organizations while analyzing the landscape for emerging needs.

  11. A “pay it forward” initiative helps ensure charity clients have access to support resources, reflecting a commitment to community well-being.

  12. The evolution of digital support systems could enhance the efficiency of service delivery in financial services.


Key Statistics

  • 11.8 million people in the UK struggle to find help, with half of those delaying support due to difficulties in finding it.

  • A study by KPMG found that empathy is the number one driver of Net Promoter Score (NPS).

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Key Discussion Points

  1. The dynamic nature of the support services landscape, driven by funding and demand.

  2. The impact of external challenges, such as the cost of living and COVID-19, on support needs.

  3. The importance of identifying vulnerabilities across different demographic groups and tailoring support accordingly.

  4. The role of technology in providing efficient, user-centered access to support services.

  5. The balance between online and in-person support options to cater to diverse preferences.

  6. The necessity of addressing underlying issues that individuals may face alongside their declared needs.

  7. How organizations can provide effective training and support for advisors to mitigate the emotional toll of their work.

  8. The willingness of corporates to invest in support services for both customers and employees.

  9. The potential for improved data utilization to guide the development of targeted support services.

  10. The significance of personalized support versus general services in meeting individual needs.

  11. The drive toward fostering connections within the support community to bridge gaps and enhance resource sharing.

  12. Ongoing efforts to improve communication tools for supporting advisors in their interactions with clients.


Podcast Description

This podcast features a conversation with Kat Divers, CEO of the National Support Network, who discusses the evolving landscape of support services in the UK. It highlights the importance of accessible resources for individuals facing various challenges, including financial and health issues. Kat explains how the organization curates a comprehensive directory of vetted support services, emphasizing the need for adaptability in response to changing demands. The episode also explores the role of technology, the relationship between corporates and charities, and the significance of empathy in customer service, all while aiming to improve awareness and access to vital resources.

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