In this discussion with Ewan Willars from Amplified Global, he discusses tailoring communication to diverse consumer profiles, emphasizing the need to move away from a one-size-fits-all approach.
Considering various factors like language proficiency, age, and vulnerability to create more personalized content are all important.
He notes the importance of balancing simplicity with necessary details, especially for professional consumers like lawyers, ensuring clarity while maintaining legal enforceability.
This approach aims to enhance understanding and engagement across different consumer segments.
Find out more about Amplified Global -> Here.
AmplifiedGlobal
RO-AR insider newsletter
Receive notifications of new RO-AR content notifications: Also subscribe here - unsubscribe anytime
