Taking an integrated approach

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In this clip, Craig Hinchliffe, CEO of the Perch Group discusses the need for digital channels in today’s environment, and how it is not digital or human interaction that is now required, but an integrated approach. Is it something that customers are now expecting, an omnichannel approach and a trend they are having to respond to.

See the full interview and find out more about the Perch Group -> Here.


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