OptimaPartners

Accidental Product Design: Unintended Consequences

In this clip Graham Hill discusses how many products are unintentionally designed with adverse economic consequences. He uses the example of credit cards, highlighting that research by behavioural scientists has long shown the link between credit card usage and overspending. Despite this knowledge, credit cards are still designed with minimal barriers to acquisition, enabling financially vulnerable individuals to accumulate debt. The speaker suggests that credit cards inadvertently encourage overspending and contrasts this with the advice of debt advisors to use… Read more

Digital Transformation: Improving Value Exchange

In this discussion, Graham Hill, a senior associate at Optimum Partners, shared his insights on service quality, decisioning, governance, and value exchange, particularly in the context of open banking. The conversation covers the impact of regulatory frameworks like the UK’s Consumer Duty on retail financial firms, the role of customer-oriented innovation, and the importance of understanding customer jobs and outcomes. We also got to discuss cultural differences in service perception and the evolving role of technology in enhancing user experience.… Read more