Who: Aire

Aire offers first-party data capture and analysis for clients. 1st party data allows the capture of new and additional data fields/attributes for use in modeling. Client use includes use within the acquisition process, customer management process, and within collections/recoveries segmentation. Specialism includes experience in determining the best 1st party attributes to capture, together with interpretation within modelling processes.


Products: Pulse – income assessment

Markets: UK, USA


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See also  MERJE