How to think about 1st party data

More from the conversation with Pete Bulley from Aire. How can 1st party data be captured to add additional information or attributes for customers to help with customer treatment and decisioning?

Pete talks from his experience providing his tips and tricks to capture this information, get a good response rate and ensure this information is useful.

See the full interview and find out more about Aire -> Here.


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See also  Stitch-AI